Finding and cultivating consumer trust in this economy of abundance means businesses need to understand, embrace, and harness the shift to become a curator brand—a brand that engenders such a level of trust and advocacy that it rises to the level of a peer.
One of the most popular questions asked in marketing and communication circles is “Is e-mail dead?” I say “No.” E-mail is alive and well, even among members of the desirable and sometimes elusive Millennial age group. The key to successfully targeting young customers is to give them the power...
5 Key Demographic Trendsby Paula Andruss Where’d John Doe go? That’s what many marketers will be asking when the U.S. Census Bureau releases the results of its 2010 census this summer. Be prepared to see some major demographic shifts, says demographic trends analyst Peter Francese, chief among them
Stationery company Tiny Prints launched a series of online videos April 21 to promote its line of Mother's Day cards. The videos include a call to action that directs consumers to “like” the company's Facebook page to receive a coupon for a free Mother's Day card.
What is “green marketing?” What are some of its key principles?
Shel Horowitz: It has two parts: First, using green technologies to do the marketing. Second, marketing a green product/service/company/organization/idea and reaching the green consumer with a green-friendly message.