Data and technology are not the answer to your marketing problems. I'm not saying this to “get a click” or to be contrarian. In fact, I spend my days in the creative department of a data- and insight-driven marketing agency. What I am saying is that for all the emphasis that agencies and clients put
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads...
By Julie Sullivan on April 4th, 2011 “Is direct mail dead?” This is one of the most common questions we receive from our clients. Everyone has their perspective on this lively debate; but since numbers don’t have opinions, I thought I’d share some that were recently published in the Winterberry Grou
Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon e-mail marketing for social media.
Planning to attend ISA 2011 in Las Vegas later this month? Catch up with your fellow Dscoop large format members in an informal get-together designed to grow the community, meet your peers and discuss ways to grow your business. Dscoop is the community that drives profitability and productivity for