Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of mon
Like it or not, brands are heading to the right side of the dot. Next year, top-level domain extensions will evolve beyond .com, .net, .org., .edu and various country codes to include, well, just about anything that a brand, individual, organization, or federal body can think of, snag or pay for.
It may not be a new idea that a brand should solve your problems or make your life happier. But as Procter & Gamble marketing chief Marc Pritchard suggests, it is transforming the way marketing — if the term even still applies — is done at Procter & Gamble.
Ever since a suggestive photo went live on the Twitter account of New York Representative Anthony Weiner, the congressman has been juggling the fallout non-stop. Was it hacking as Weiner alleged? Or one of those ill-timed breakdowns that ruins careers? For business, the primary lesson in this sto...