It is startling to me that most companies still remain clueless about how to conduct business online. The number of awful websites is simply staggering. It seems that all of the principles that businesses have relied upon to grow their offline stores get thrown out the window when they go online.
We’ve all been there. Whether we’ve been tasked with introducing or repositioning a brand, fighting off private label, finding new reasons-to-believe or reinvigorating a mature brand, we’ve all faced the challenge of finding new nuggets of information, developing new marketing strategies...
Website visitors are looking for specific solutions to their immediate needs and if they don’t find that information right away, they’ll hit the back button even before you can say CONTENT! Stop thinking like a marketer who has a product to sell, instead, think like a buyer who is looking for a
Successful branding strategies incorporated with your human resources policies can have profound effects on your company’s competitiveness. In the late 1980s, the now defunct Eastern Airlines promoted the idea that they worked to “Earn its Wings Everyday.”