Social media gets — as if it needed it — some traditional validation by going print. Cold Blue Company releases their first print magazine dedicated to social media. While publications are progressively going digital, there is still a certain something about holding a print magazine
Your business is rolling along and you think your brand strategy is working. But is it? Are your marketing messages and materials driving the results you need? If not, it might be time for a marketing makeover.
comScore Inc., a leader in measuring the digital world, released results of a study on mobile QR (quick response) code scanning based on data from its comScore MobiLens service. The study found that in June 2011, 14 million mobile users in the United States, representing 6.2 percent of the total
Talk of a double-dip recession is omnipresent, stocks have plunged and consumers could hardly be more pessimistic. What to do amid this chaos? Advertising Age asked agency CEOs to offer their perspective on marketing in an uncertain time. Excerpts from their comments follow. 1. Fill the leadership
Agencies Need to Help Brands Understand That Brand Building on Social Networks Isn't Done Collecting 'Likes' You can't swing an LOLCat these days without hitting a marketing article about "engagement." Interviews with CMOs emphasize the importance of engaging consumers