Numerous studies demonstrate that 70-80% of all new products fail. Lack of relevance, lack of differentiation, inappropriate pricing and muddled messaging all factor into a brand’s struggle when launching a new product.
Emerging media. Traditional media. They’re both relative terms, right? There was a time when those refrigerator-sized televisions were considered “emerging” relative to the just slightly smaller radios sitting next to them on the orange shag carpet. No threat … they eventually learned to co-exist...
What entrepreneur hasn't been told of the need for a written business plan? But most, when asked whether they have one, would cast a guilty look at their shoes. Well, fret no more. Continuing research at Babson College, regarded as having one of the top entrepreneurship programs in the country, find
LinkedIn has long let users follow companies, but Thursday the professional networking service is finally allowing the more than two million businesses with company pages to post status updates to their followers.
Word of mouth works best when it’s something every employee is thinking about. How you can do it: 1. Help them talk to more customers If you can get your employees talking to just a few more customers a day, imagine what you could do in a year.