How can you be persuasive with consumers on social media? One of the best books on persuasion is called Influence, in which author Robert Cialdini describes six elements of effective persuasion. I share those tactics below and analyze how they can best be applied to a social media audience...
As of Nov. 1, 2011, Susan Moore, president of DPI, has taken the helm as chairwoman of the Dscoop Americas Regional board of directors. Board members Rod Key and Mark Sarpa were re-appointed for another two-year term. In addition, Gary Garner of GLS Companies was appointed to the board. The continui
Next Tuesday (November 15), Starbucks will launch its first major augmented reality app, according to Mashable. You'll be able to view the app by pointing your iPhone or Adroid device at a Starbucks holiday cup or other object in its stores (such as a coffee bag) — 47 options in all. What will you s
Being an effective manager requires day-to-day attention to detail, the ability to anticipate and plan for dynamic situations and a bit of luck. You are your team’s pilot and navigator; plotting the course, arranging the schedules, tasking the players and making mid-course corrections to produce