Dscoop announced today that the 2012 Dscoop annual conference will focus on educating members on brand strategy for their customers. Print service providers (PSPs) are in a unique position to speak to the creative or marketing directors at a company and meet their spectrum of marketing needs
Websites not achieving the great SEO as you had desired? You could be committing countless mistakes in your quest to SEO your websites. Put your websites back on track with a list of five common SEO mistakes to be careful of so you don’t have to learn it the hard way
Media agency MEC and ad agency Ogilvy & Mather faced a tough challenge earlier this year: to grow the amount each customer spends per transaction at IKEA (known as “ticket size”), a figure which had only seen a mere 2% growth during 2010.
One of the most perplexing features of these troubled times is that so many capable people in so many fields look so lost and ineffective. Whether it's the stubborn inefficiencies of the health-care system, the ever-rising costs of the higher-education system, even the slow-motion collapse of the US
Tiny keyboards, cramped screens, voice-activated search—it's all going to change how people find your business online. Start preparing now. If projections are accurate, in less than three years there are likely to be more mobile Internet users than desktop users.