Business and technology writer Efraim Turban defines customer service as “a series of activities designed to enhance the level of customer satisfaction — that is, the feeling that a product or service has met the customer expectation.” While customer experience means different things to different pe
Dscoop announces two speakers for the Dscoop annual conference who will offer education on leadership and sales to CEOs, owners, and sales and marketing leaders of print service providers. Dscoop7, taking place March 22-24, 2012, at the Gaylord National Hotel and Convention Center in Washi
Marcus Sheridan is one of three owners of River Pools and Spas, which installs swimming pools and hot tubs throughout Maryland and Virginia. Since joining the business in 2002, Sheridan has spearheaded tremendous growth at the company--despite years of record rainfall, a housing slump and a flagging
When customers call for quotes, proposals, or simply to get more information, how well do you respond? Improving how you handle requests makes it much easier to turn potential customers into long-term customers of your small business. Here are five practical ways to improve the speed and accur...
Direct marketing is a highly effective way to reach your target market. When you use this method you have the ability to reach your potential customers on a more personal level by customizing your messages to personally suit each individual person. This tends to be much more effective than simply