While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma: hedge a bet and pay around $.50 cost-per-thousand impressions (CPM) for an ad that could show up on a premium publisher's site or pay around $500 for the same impression with fu
There is no doubt that more and more companies in the print, mail, and fulfillment industries are adopting Twitter as part of their marketing efforts. One way to see this in action is to see the service providers and vendors that are already using Twitter to discuss and/or promote the upcoming...
Duke University moves to the top of the class with an engaging integrated effort Duke's virtual Campout saw an 86% participation rate with the game Client: Duke University's Fuqua School of BusinessAgency:
It's tough to make an ad worth remembering -- much less talking about. With so many ads (and so many bad ones), it's hard to stand out. That's why we usually say you're better off saving your money and investing it in great service, better products, and re
Twitter is used for different types of conversations. Presidents talk to the people in their countries, Olympic champions share the joy of their accomplishments and professionals connect to peers across the globe. There is one specific development that is relevant for printers we wanted to highlight