The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search
In 2012, the CMO Council set up the Digital Marketing Performance Institute (DMPI) to study the effectiveness, relevance, value, and cost of online marketing programs. In May, with the help of Acceleration (the report’s sponsor), the new Institutte released Integrate to Accelerate, which the CMO...
Why social media needs a senior brain Flora Caputo, VP, executive creative director, Jacobs Agency Social media is a young media. It's an ever-growing piece of marketing budgets everywhere. It's also a medium that takes a lot of resources to support.
Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own w
Why Your Small Business Should Think Like a Comedian. Like every small business, comedians know that social media is practically mandatory in order to get ahead. We’re past the days of hesitancy toward having a Facebook page or Twitter account.