The Danger(s) of Not Getting Consumer Feedback Here's a sobering fact reported earlier this month in Harvard Business Review: Only 11% of customer-related decisions use consumer insights/data. So, what about the remaining 89% of customer-related decisions?
Dscoop nabbed gold for its Book of Possibilities in the annual Gold Ink Awards, presented by Printing Impressions magazine. The organization received the award in the Digital Printing, Specialty category. The Book of Possibilities, designed by Conn.-based Cipher Creative Group, was created as a valu
Socialcam is a staple for instantly sharing video content. Touted as “Instagram for video” the app has seen great traction, logging 36 million members as of May 2012. A large segment of that user population, though, is comprised of brands using video content as a marketing tool. Top brands range fro
Catalogs Remain Key Tool for Online Merchants August 2012 -- According to Multichannel Marketing Magazine's 2012 -13 Outlook Survey: Catalogs, online merchants continue to embrace catalogs as part of their effort to effectively market and increase sales.
Sesiones de presentación de Coca-Cola y Procter & Gamble sobre la cadena de valor y la sostenibilidad durante la conferencia de Dscoop EMEA Print United, la conferencia inaugural de Dscoop EMEA, contará con la participación de ejecutivos de alto nivel de Coca-Cola Europe y The Procter & Gamble Co.,