Your customers are cheap, so is there loyalty without discounting? I like graphic t-shirts, which is why, whenever Threadless has one of their $10 sales, I take mental stock of what I have in my dresser and, if I find it lacking, I burn around $30 or $40 on a few shirts.
Email is has proven to be a very effective way to drive engagement with consumers. Here are five things to ask yourself in order to create an email campaign that will drive maximum engagement. 1. Is it Easy on the Eyes? Make sure that you have less text that is spaced out and that your content is hi
Subscribers of glossy magazines may soon find that issues are accompanied not just by two-dimensional ads, but by physical samples of those products delivered to subscribers' doors. Publishers are dabbling in subscription commerce, in which users pay an annual subscription and receive boxes filled w
Live from DMA2012: DMA launches institute to challenge regulation of consumer data Live from DMA2012: DMA launches institute to challenge regulation of consumer data The Direct Marketing Association (DMA) announced the launch of the Data-Driven Marketing Institute (DDMI)
Dscoop (Digital Solutions Cooperative) annonce son plan de lancement d’un ensemble exclusif d’outils robustes, conçus pour aider les membres à étendre leurs relations avec les clients et à élargir leur volant d’affaires. Ces outils seront présentés au congrès Print United, qui se tiendra du 7 au 9 n