Dscoop EMEA organisers have hailed the HP user group's inaugural annual conference a resounding success, with more than 500 delegates attending the three-day event in Barcelona last week. "We thought that it might be difficult compared to the US [Dscoop event], with the cultural and language differe
Material/Activity Tested: Does reader engagement (recall, amount consumed, credibility) towards news stories vary by media type (print v. online). Methodology: Participants for the study were undergraduate journalism-related majors at a large U.S. university. Interested participants, solicited t
Why Are U.S. Marketers Sleeping on Transpromo? That standalone, tip-in brochure that comes with your credit card, bank or utility statement each month—odds are pretty good you toss it into the recycle bin without a second thought.
As conference chair to the Dscoop EMEA inaugural event, I leave with an immense sense of pride and joy. Having planned this conference for the last 18 months we had questions. During the very 1st discussions we asked ourselves if this could be done in Europe, the Middle East and Africa.
Infographic: Purchases with a purpose More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices. According to The Cassandra Good Guide by The Intelligence Group, 45% of men and women between 14-to-34 years old claim that brands will need to