How does elimination of Saturday mail delivery affect the printing industry? I’ve read different opinions in different places, but the most interesting opinion (to me) came from Mario Lima, a social media marketing specialist, posting a comment in the Print Production Professionals LinkedIn...
Sixty-five percent of organizations pile social media on top of other duties, while only 27 percent employ someone who focuses exclusively on social media, a new Ragan/NASDAQ OMX Corporate Solutions survey reveals.
The survey, which aims to uncover the factors impacting how social media teams are s
Customer experience is a marathon, not a sprint. According to Forrester Research's 2013 Customer Experience Index, brands must constantly pay attention to the customers' ever-changing desires if they hope to make to strides in business performance.
With media consumption shifting to mobile platforms in an increasingly fragmented environment, media companies face the uncomfortable prospect of trading dollars for dimes, while marketers and agencies are challenged with greater complexity in reaching desired audiences.