When Jon Goldman would get on the phone with potential customers, often the first thing they'd ask is, "So what is it you do?" even after they had visited his website. He discovered a solution with a new web tool called Pitch Site, which allows him to sum up his business in a "much more visually
Dscoop’s Global Board of Directors today announced that Eric Hawkinson has resigned as Executive Director. The board has named Carolyn Dolezal as the organization’s acting director, effective immediately, while the board of directors leads the search for Hawkinson’s replacement.
Your online image is a huge component of your business reputation. Just because you haven’t (hopefully) been embroiled in any controversy or involved in a major business showdown that made you come out smelling anything but roses, it doesn’t mean you don’t have a bit of polishing to do. Let’s face i
Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success.
The reality is that the return on social media marketing can var