Your business’ promotional material and content marketing strategies are great. You’re happy with your articles, blogs, podcasts and video posts; your team’s writing and creative work is stellar; and you want to shout the results with pride into cyberspace. So why settle for one bite of the appl
Did you know that you have a marketing voice? Your marketing voice is what makes your business resonate with your prospects and customers. It’s distinctly “you.” (Of course, the “you” here is a business “you.”) It’s all about your tone in all your marketing materials. The style in which your...
Global communications ﬁrm Weber Shandwick partnered with KRC Research to conduct Digital Women Inﬂuencers, an online survey of 2,000 North American women. The purpose of the study was to gain insights into women's use of social media.
New Balance is taking customisation much further than choosing colours or other aesthetic details: The athletic brand is introducing a track-specific running shoe that uses 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step.