Direct marketing has taken on greater relevance for marketers with the growth of social media and other online interactions. Successful marketers today are reaching more and more customers directly, on a personal level, than ever before.
Through blogs, tweets, and affinity groups more brands are
We’re hearing a lot about inbound marketing these days, or the use of online content (blogs, social media, SEO) to generate leads. According to HubSpot’s “State of Inbound Marketing Report,” marketers allocate 34% of their overall budgets to inbound tactics. This is 11% more than they dedicate to ou