Over 90% of consumers rely on independent, online reviews before making a purchase, according to Dimensional Research. This is just one characteristic of the digitally focused, yet multichannel customer—who poses a daunting challenge and incredible opportunity for marketers.
There are many reasons to attend a Dscoop conference. Great education, a decent party and excellent networking opportunities are highly rated by attendees. But what about the more 'softer' aspects. How do you rate inspiration for new applications? How do you quantify that into a tangible business be
The online Dscoop Print Directory is proving to be a hit for our members. One time print jobs are finding their way for instance from Texas to Turkey while new key partnerships are forged across countries, continents and segments.
The new exclusive member benefit allows printers to find partners b
Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI.
It may be a digital world, but there still is a place for the good ol' print catalog in business-to-business sales. Just ask CJ Milo, a sales consultant at Today's Business Products, a distributor of office furniture and supplies on Snow Road in Middleburg Heights.