Many of us track page views, unique visitors, followers and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates and load times — and with good reason. These are key metrics that serve as proxies for brand health and can aid or impede business growth. However...
We talk about multi-channel marketing in this industry, but it needs to go beyond print and follow-up email with a PURL thrown in for good measure. PSPs should be leading their customers in more sophisticated, complex multi-channel programs. Right now, it’s often the other way around.
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales
To help suppliers understand the trends in buyers by generation, Acquity Group took stats from its recent B2B procurement study and created an infographic. The infographic breaks down buyers by generation.