Empirical multi-channel marketing company, SG360º has released the results of its 2013 Back-To-School Shopping Survey. The survey was done in conjunction with Leo J. Shapiro & Associates’ quarterly national poll regarding consumer spending and behaviors.
Despite common lore proclaiming B2B social dead in the water, this infographic from Clearpoint Agency shows that actually, it’s very much alive and well, with 87% of B2B marketers using it and 54% claiming they’ll increase their social spending next year.
It seems like the flood gates have opened with respect to social media and Smartphone apps… Facebook, Twitter, LinkedIn, Pinterest, blogs galore. And I don’t even need to go into the list of new and exciting apps because by the time I’m finished publishing this art
A new customer is to a marketer what a new Barbie was to me at age five: Shiny, new, and a must-have. I would spend hours doting over my new Barbie while my old dolls—toys I once loved and cherished—collected dust in my play bin. Marketers treat their customers the same way. They give new...