According to just-released data from Pew Research Center, 41% of all adults 65+ still have no Internet access at home. This changes for more educated, affluent adults, but particularly for those who are older, less affluent, and who have physical or health conditions, print is still a critical part
What drives traffic on the social web are two key things. Great content in all its multi-media glory and the social networks that distribute it at high velocity. The better the content and the larger and more engaged the social networks, the more visible your brand becomes.
Starting later this month, we’re launching out first #HPrinted campaign and you’re invited! Gather your greatest, coolest, most successful print pieces and campaigns, because we’re looking for #HPrinted pieces that will create awareness and educate the marketplace on the promise of HP digital print.
Remember S&H Green Stamps? Our mothers and grandmothers would collect these gummed stamps from supermarkets, gas stations, and other stores, pasting them into booklets that they would then exchange for prizes from Green Stamps catalogs. That pioneering retail loyalty....
Every printing firm should be considering what its business should look like in the next two to three years. Each business will make different decisions, but the likelihood of maintaining a successful business with a “business as usual” approach is slim. As Will Rogers famously said, “Even if you a