When a small business owner comes to me experiencing frustration with social media, I admit, I’m a little confused. Why? Because I can’t help but think that small business owners are the segment of the business population that is most suited for social media success.
What do a slumping economy and mobile phones have in common? If you guessed, “one stings and one rings,” you're way off track, but nice try. The real answer is that recessionary periods increase couponing, and this time around, more than 85% of American consumers have mobile devices. What does...
While online businesses cannot compete with the physical assurance brick-and-mortars have, web-based enterprises can still develop a degree of familiarity with their customers that fosters a relationship of trust and reliability. And majority of this is built around the design of a website
Memorable business cards are either all about minimalism or maximum creativity. If you’ve decided to avoid the American Psycho-esque, off-white, watermarked business card and flex your artistic muscles, here are 14 ideas that will help to inspire you. From scented and edible, to 3D and digital,
While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why.