To increase sales during lunchtime, Korea’s Emart superstore launched a “shadow QR code”—effective only with the sunlight and shadow of the lunch hour, 12:00 p.m. to 1:00 p.m. Consumers who scan the code during the hour it's available are taken to eMart’s “Sunny Sale” mobile site, where they
The Dieline shares the latest in QR codes—a product-activated QR code: The Guinness QR Cup reveals itself only when the dark beer is poured into it. Once there, the entire cup becomes your personal portal to all things social media! As per the Guiness QR Cup graphic, upon scanning the cup with your
B-to-g marketers leverage social media to build relationships with federal employees (Direct Marketing News) As employees of the federal government increasingly tap into social networking sites for work, business-to-government marketers are wisely following suit.