Demographic segmentation still rules Despite all the lip service being paid to behavioral targeting, segmenting by age, gender, and income still pays the biggest dividends in targeted marketing campaigns, according to marketers responding to a new survey.
More than 50% of consumers begin a search for a new business or service online. For that reason, almost every successful company runs a website that highlights its products and services. Having a strong online presence is absolutely essential in today's economy. But you can do more. If you want to m
Social media has been around for a while now, and we know that 88 percent of all businesses are now on social media sites in some capacity. That being said, if we look at businesses actually getting value from social media, the number would be much smaller. I've had the pleasure of working with thou
Everyone and their mother has an app these days, so if it’s not featured high in the top downloads category via the App Store or Google Play, there’s a good chance it will go unnoticed. The team at Spanish-based SEO service provider Blue Caribu has put together a helpful infographic which offers s
Material/Activity Tested: Does reader engagement (recall, amount consumed, credibility) towards news stories vary by media type (print v. online). Methodology: Participants for the study were undergraduate journalism-related majors at a large U.S. university. Interested participants, solicited t