Direct mail can now deliver sight, sound, smell, touch, and taste. That’s all five of the human senses. And guess what? So far, mail is the only marketing medium that can do all that. Likely, for the next few years anyway, direct mail will remain — and vastly improve upon — this full sensory...
We’re all familiar with the concept of the sales funnel, the metaphorical structure that represents the research, nurturing-receptive and purchasing stages of a consumer’s buying journey. Those phases are all organized neatly into top, middle, and bottom layers—no more, no less—by marketing experts,
I recently wrote about control freaks, and was surprised by the feedback I received regarding one suggestion--to be more vulnerable. For many, vulnerability signifies weakness and incompetence. They believe it has no place in leadership where authority and strength must be maintained.
The OECD economies may be sluggish; America may or may not hurtle over fiscal cliffs; and BRICs may not be growing quite as fast as their champions hoped. But adversity (almost) always creates economic opportunity. Digital media continue to be springboards for global innovation and enterprise. North