The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves.
Chicago — Dscoop (the Digital Solutions Cooperative) is pleased to announce that Dscoop7, the association’s seventh annual conference that took place March 22-24, 2012 in Washington, D.C., was named to the 2012 Trade Show News Network's (TSNN) Top 250 Trade Shows in the United States list. The list
Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.
Many marketers have email addresses only for 30% or less of their customer
One of the most active online discussions I’ve ever been involved in involved real handwriting versus handwriting fonts for personalizing and addressing envelopes. Does one make a difference over the other? Both raise response rates, but is real handwriting worth the cost?