Email, the blast 'em out and collect the money standby of direct marketers, just got a lot more complicated. Challenged by emerging technologies and plain old routine, email marketers have to step up their games to maximize ROI in a time when consumer behavior changes like the seasons.“There's...
The Museum of Vancouver launched their augmented reality museum app “The Visible City.” Visible City enables a walking tour augmented by your smart device in which the tourist sees the streets of Vancouver as they were in their “neon era.”
On July 2nd this year Precision Printing, based in the UK, opened their doors for fellow Print Service Providers to see how their HP Indigo 10000 Digital Press is running in a production environment. Gary Peeling, managing director and Dscoop EMEA Chairman, showed the visitors how they have been abl
With the next edition of Labelexpo Europe around the corner, Mike Fairley looks at how label printing technology has changed over the years and considers some of the press investment decisions that label converters are facing today.
It’s now more than 400 years since the first recorded printe
Printed catalogues still have an important role to play in the multi-channel marketing age, according to a new report published this week, although more needs to be done to promote their use, it finds.