Does your business need direct mail marketing in this age of digital advertising? While many people think ‘no’, direct mail still has a place in marketing. It all depends on how you are utilizing this medium. Don’t mass mail plain old letters, that’s not going to bring in customers any more...
As part of a series looking at trends in paper and print and what the medium offers marketers, The Drum caught up with those operating across the paper and print spectrum to get their views on what paper and print offers over digital.
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds.
People are loyal to websites that draw them in because, simply put, the...
After revealing his four email commandments at HubSpot's 2013 Inbound Marketing conference, Tom Monaghan, HubSpot's email product manager, continued his presentation by sharing the nine email lessons he learned from HubSpot's customers. What can I say? The guy loves his lists.
About six months ago, Coca-Cola embarked on its first all-digital campaign. How did it go?
Coke appears happy with the results. Some 4 million consumers have visited the 40 websites affiliated with the effort, staying for an average of 2-plus minutes each. About half the traffic has been organic