Digital marketing and digital media have changed the way many marketers communicate with their customers and prospects. Email has provided a cost-effective and expeditious vehicle to communicate with customers.
The Graphic Communication Institute at Cal Poly (GrCI) published a new report that reveals preferred methods of delivery based on the type of communication. The findings also suggest that industry should focus on what the study terms “media verticals” rather than “market verticals.”
I’ve been researching the use of 3D printers for an upcoming article in Printing Impressions, and I’ve done a number of interviews with printers with 3D machines and read a number of case studies, as well. It seems to me that, in our industry, there are three basic business reasons / business...
In a study of 10 different multi-media campaigns, the additional sales of brands is compared to the media spend to calculate the yield of the advertising euro. And the insights from this study appear to be similar to earlier results.