The supposed “end of print” actually may be something of a renewal. The paperless trend in favor of digital content that surfaced a few years ago has indeed had an impact on print, but some of the results have been surprising. Invigorating even.
Dscoop Global Executive Director Mike Fogarty presented at last week’s 2014 Distributor Solutions Expo, hosted by the Print Services & Distribution Association. The two-day event featured hundreds of print distributors who were enthused to learn about digital printing.
Dscoop member GLS Companies, based in Minneapolis, distributed the innovative direct mail piece below as part of their own company’s marketing collateral. The piece was designed and printed in-house on the HP Indigo 10000 Digital Press.
According to The Valassis Shopper Marketing Report, conjunction with market research firm Ipsos, traditional print formats (newspapers, inserts and direct mail) remain the preferred sources of grocery and drugstore coupons, especially among Millennials (ages 18-36)....