Sales organizations are always looking for new and innovative ways to sell to current and potential customers. Marketing, of course, is a huge part of the selling process. But yesterday’s one-size-fit-all communication plan no longer resonates with Boomers or Generation X, Y, or Z.
Remember Chubbs from Happy Gilmore? “A damn alligator bit my hand off,” he said to Happy. ... In the deep grassy landscape of marketing and advertising you need to be careful of alligators and other predators ready to rip your limbs off.
Tell me if you’ve heard this before.Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re still doing print marketing, you’re living in the Stone Age.