Does anyone actually like business jargon, or is it just a bad habit? Found in corporate offices, startups and resumes alike, business buzzwords and phrases like "think outside the box" are so overused at this point that they no longer convey any actual information.
If you want to know how your customers and prospects expect to be marketed to (what they set as their norms), look at retailing. To this end, the study “Personalization Comes of Age: 2014 Retailing and Consumer Insights” from the e-tailing group, is very enlightening.
Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Since the late 1990s, marketers have been tasked with figuring out how...
The imminent 3D printing revolution “might be a huge opportunity for the [U.S.] Postal Service," an in-depth study says. But, as usual with the USPS, where there are opportunities there are also caveats and hurdles.