Though digital print hasn’t been as rapidly adopted as initially expected, the technology is still having a great impact on how brands behave and interact with consumers, opening up new opportunities for instant connection and gratification.
Business owners can't afford to ignore marketing in 2015.
As competition for the attention of online consumers heats up, it's essential that you take time to learn new strategies and skills that can help you continue to strengthen brand loyalty, engage with customers, and connect with new prospects
What do you think will represent the single biggest opportunity for printers in 2015 and why?Engagement, cut-through, call it what you will. Print does it and it does it well, so let’s all focus on that, not what we print stuff on.