Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by the CMO Club and Visual IQ.
As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come.
When we think personalization, we think data. But as I’ve said on here many times before, data is just that — data. It’s how you use it to create relevance and engagement that makes it personal.
If you're an analyst, it's easy to believe that everything you know about a subject is widely shared general knowledge. But then you do some research and discover that you inhabit a different world sometimes. That's what I discovered recently when I examined some data from a research project I...
The conversation about data as of late is regarding privacy, what the government knows about us and whether that's OK. It all feels a little Big Brother.
Meanwhile, if you're at a startup, you're faced with the opposite problem: collecting data on users is easy. There's a lot of it. But as...