Website visitors are looking for specific solutions to their immediate needs and if they don’t find that information right away, they’ll hit the back button even before you can say CONTENT! Stop thinking like a marketer who has a product to sell, instead, think like a buyer who is looking for a
Successful branding strategies incorporated with your human resources policies can have profound effects on your company’s competitiveness. In the late 1980s, the now defunct Eastern Airlines promoted the idea that they worked to “Earn its Wings Everyday.”
What makes a brand authentic? A roundtable featuring: Tony Pace of Subway, Jeff Murray of the University of Arkansas, Jim Geikie of Burt's Bees and Dave Fiore of Catapult. Tony Pace: Authenticity comes from putting who you are front-and-center and always remaining consistent with the ...
Your signature file can actually be used in other places besides email. Imagine how many views your six-line ad will get if it goes out on every single email you send over the next year or whenever you post to an email list or forum.If you've written something interesting, there's a good chance that
The amount of online sales transactions are increasing at an incredible rate and while opportunities seams nearly endless competition is harder than ever. Being able reach anyone with a connection to the Internet certainly is amazing and the only problem is that the number of competitors have gone