Customer service is a huge word of mouth opportunity. But so many businesses still see it as a burden — as that annoying thing customers sometimes ask for after they’ve paid you.
But at our word of mouth conference, Get Satisfaction co-founder Lane Becker shared how smart companies are using the opp
Does your business have a blog? If you’re like most businesses, the answer is no. The University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.
Examine the research, and you’ll find tha
Is Social Media ROI A Reality (Or A Myth)?
Measuring the return on investment (ROI) of your social media strategy is something that still frustrates a lot of brands and marketers – studies have shown that just 10 percent of marketing decision
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"What do you think we ought to do about education?"
My readers ask me that question more than just about any other. So here's my question back: What is school for? (Click the link to get to the free download).
I've just published a 30,000 word ma
There’s bad news and good news about the way consumers interact with brands on social media. The bad news? When customers complain on social media, those complaints can tarnish your brand’s name for a wide audience faster than ever. The good news?