Lately people are talking about luxury brands and digital marketing. The question is not if luxury brands can safely leverage digital media. The question is how. With that in mind, here are five commandments for marketing luxury brands using the most democratic media in the world
Growth in North America Leads to Global Expansion
Dscoop (Digital Solutions Cooperative), the cooperative of HP Graphic Arts customers in North America and Asia Pacific, is proud to announce the launch of the organisation in the EMEA region.
Dscoop (Digital Solutions Cooperative), the cooperative of HP Graphic Arts customers in North America and Asia Pacific, is proud to announce the launch of the organization in the EMEA region. With a base of 2,500 HP Indigo customers in EMEA, Dscoop EMEA is looking to replicate the success of its cou
A business is nothing without customers. Whether you are a service provider or product creator, full time or part time, running a business is hard business…and finding customers is the hardest part. Luckily for business owners, it is easier than ever to find and connect with customers. But as you
The power of story as a business building and marketing tool is undeniable. A simple story can draw upon our emotional desires in ways that reams and reams of logical data never will. Stories build commitment. They allow us to go on journeys in search of our best self. They entertain, simplify, and