While any advertising campaign should feature a healthy mix of new and conventional media, recent research points to print as the platform with the best return on investment.
Remember Chubbs from Happy Gilmore? “A damn alligator bit my hand off,” he said to Happy. ... In the deep grassy landscape of marketing and advertising you need to be careful of alligators and other predators ready to rip your limbs off.
In a study of 10 different multi-media campaigns, the additional sales of brands is compared to the media spend to calculate the yield of the advertising euro. And the insights from this study appear to be similar to earlier results.
The shift in advertising is moving to mobile. If you don't have a strategy in place, try one (or all) of these five cost-effective ways to make the most of your on-the-go customers.
If a tree falls in the forest, it's debatable that anyone hears it. When your ad fails on Facebook, though, there's no confusion. It was a dud.