Advertisers are spending big on digital and they're not slowing down. According to a forecast released by eMarketer and Starcom MediaVest on Wednesday, digital ad spending will increase 13% to $117.6 billion globally this year, accounting for 22.7% of all ad spending. Next year, digital's share
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks.
One of the most active online discussions I’ve ever been involved in involved real handwriting versus handwriting fonts for personalizing and addressing envelopes. Does one make a difference over the other? Both raise response rates, but is real handwriting worth the cost?
Some 178 million Americans watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service.
While growth in ad exchanges makes serving ads across the Internet in real time cheaper and easier, brands have a dilemma: hedge a bet and pay around $.50 cost-per-thousand impressions (CPM) for an ad that could show up on a premium publisher's site or pay around $500 for the same impression with fu