Trekking to IKEA is often an exercise in futility. After 15 minutes, you're tired and overwhelmed and you can't remember what you even came for. IKEA's 2014 catalog aims to ease some of that angst by letting you plan ahead with its augmented reality feature.
The Museum of Vancouver launched their augmented reality museum app “The Visible City.” Visible City enables a walking tour augmented by your smart device in which the tourist sees the streets of Vancouver as they were in their “neon era.”
Augmented reality (AR), which overlays text, images, or video over physical objects, is one of those technologies that gets marketers really excited. But despite the pizzazz of AR-powered creative, it's still a novelty and marketers aren't entirely sure how it translates into ROI.
Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and
Is Augmented Reality Right for Your Brand? Duke Greenhill is the founder and CEO of Greenhill+Partners, a top New York branding and marketing consultancy specializing in digital technology and luxury brands. Duke is also a prolific writer, film producer, and speaker. Find him on Facebook.