we clarified that “…neither logo, name, image nor messaging make a brand. At most, they play a small part in supporting a brand.”
This is so important that I’d like to devote an entire blog post to this. Because, in many people’s minds, brand is just that: name, logo, tagline, and graphic design —
The days of one-way messaging through TV or print ads to appeal to consumers’ purchasing decisions have given way to “engagement marketing”. Two-dimensional (two-way) communication where consumers participate, share, and interact
Have you used Yahoo! lately?
If you have, how would you describe Yahoo! ? What is its unique value proposition? Not sure? Neither are we.
Yahoo! started out in 1994 as an index of sites on the World Wide Web. It wasn’t even a search engine in the beginning.
Nearly two decades, many company acquis
Over the last decade printing has moved from a niche market to a high growth segment within the packaging industry. Traditional printers are now turning to packaging for new business opportunities – so what does this actually mean for the market?
Every day we are inundated by brands fighting for our attention; how can you possibly make your startup top of mind? Marketing your startup in today's competitive business economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at success.