we clarified that “…neither logo, name, image nor messaging make a brand. At most, they play a small part in supporting a brand.”
This is so important that I’d like to devote an entire blog post to this. Because, in many people’s minds, brand is just that: name, logo, tagline, and graphic design —
The days of one-way messaging through TV or print ads to appeal to consumers’ purchasing decisions have given way to “engagement marketing”. Two-dimensional (two-way) communication where consumers participate, share, and interact
Whether you're launching a product for the first time or revealing a new collection, the process of getting the word out and driving conversion can be intimidating and overwhelming.
Over the last decade printing has moved from a niche market to a high growth segment within the packaging industry. Traditional printers are now turning to packaging for new business opportunities – so what does this actually mean for the market?
Facebook on Wednesday rolled out a new feature that lets brands target users for status updates that don't appear on their brand Pages. The intent is to let brands target a subset of customers without alienating other members of its customer base. For example, a sporting goods brand could run a...