Great stories make for memorable movies, books and TV shows. Similarly, arresting tales and compelling narratives help us remember iconic brands.
The corporate world spins similar yarns in the form of marketing, advertising and promotional efforts. A brand’s story can convey its message...
Jeff Beard; President, Localeze August 01, 2012 Increase search and visibility With news that Apple is entering the local search maps market with iOS 6, there's increased attention on how and why marketers need to focus on the management of local search business listings for better online brand
Conductor: Search marketing increases brand lift Enterprises should consider using search marketing for branding purposes, says Nathan Safran, director of research at Conductor, a provider of SEO platforms.
Giant specialty supermarket chains attract similar consumers on different marketing levels Healthy grocery titans duke it out Whole Foods304 store locations2011 net revenue: $10 billion Trader Joe's365 store locations2011 net revenue: $8 billion