Rock stars focus their marketing on connecting with fans, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists (which is business lingo for fans) spend 13% more than the average customer, and they refer business equal to 45% of the money they spend.
Great stories make for memorable movies, books and TV shows. Similarly, arresting tales and compelling narratives help us remember iconic brands.
The corporate world spins similar yarns in the form of marketing, advertising and promotional efforts. A brand’s story can convey its message...
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it.
The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search
We've all been taught that trust and reputation are important elements of branding. Today, though, trust is not simply a nice thing to have, but a critical strategic asset. Therefore, it makes sense to be specific about how and why it adds value. The drivers of brand value have changed over time, an