Building and maintaining a strong brand require constant monitoring and nurturing.
And, on occasion, a brand strategy needs to be refined or rejuvenated—or even reset to conform to an entirely new direction by the business.
This article details the signs that indicate it may be time to re-brand...
Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive.
we clarified that “…neither logo, name, image nor messaging make a brand. At most, they play a small part in supporting a brand.”
This is so important that I’d like to devote an entire blog post to this. Because, in many people’s minds, brand is just that: name, logo, tagline, and graphic design —
Whether you're launching a product for the first time or revealing a new collection, the process of getting the word out and driving conversion can be intimidating and overwhelming.
Have you used Yahoo! lately?
If you have, how would you describe Yahoo! ? What is its unique value proposition? Not sure? Neither are we.
Yahoo! started out in 1994 as an index of sites on the World Wide Web. It wasn’t even a search engine in the beginning.
Nearly two decades, many company acquis