Dscoop announced today that the 2012 Dscoop annual conference will focus on educating members on brand strategy for their customers. Print service providers (PSPs) are in a unique position to speak to the creative or marketing directors at a company and meet their spectrum of marketing needs
Most individuals and businesses use a website or blog to help them to get found and get noticed online. A website or blog allows you to imprint your global brand stamp, improve your brand image and claim your online real estate. It might also result in you extending your audience reach, building a
David Ciccarelli likes to see his company, Voices.com, mentioned on blogs, in online news stories and anywhere else he can get a plug. His pursuit of publicity has landed high-profile reviews of his online marketplace for voice-over talent on blogs such as TechCrunch, as well as stories
Lead generation for any business is expensive. Brand building even more so. But when it comes to a choice between building a brand or getting more leads, always opt for leads, because they, in turn, will help you build your brand. How exactly?
Agencies Need to Help Brands Understand That Brand Building on Social Networks Isn't Done Collecting 'Likes' You can't swing an LOLCat these days without hitting a marketing article about "engagement." Interviews with CMOs emphasize the importance of engaging consumers