We’ve all been there. Whether we’ve been tasked with introducing or repositioning a brand, fighting off private label, finding new reasons-to-believe or reinvigorating a mature brand, we’ve all faced the challenge of finding new nuggets of information, developing new marketing strategies...
Successful branding strategies incorporated with your human resources policies can have profound effects on your company’s competitiveness. In the late 1980s, the now defunct Eastern Airlines promoted the idea that they worked to “Earn its Wings Everyday.”
What makes a brand authentic? A roundtable featuring: Tony Pace of Subway, Jeff Murray of the University of Arkansas, Jim Geikie of Burt's Bees and Dave Fiore of Catapult. Tony Pace: Authenticity comes from putting who you are front-and-center and always remaining consistent with the ...
It may not be a new idea that a brand should solve your problems or make your life happier. But as Procter & Gamble marketing chief Marc Pritchard suggests, it is transforming the way marketing — if the term even still applies — is done at Procter & Gamble.
A brand needs quality content. Otherwise who wants it? If nobody wants it, nobody’s going to share it. If nobody shares it, it’s impossible to meet audiences where they are on the Internet.
Second, unless the content travels well, audiences won’t make the trip.
So how do you make con