It’s beginning to look a lot like Christmas….and once again, gift buyers all over the world are trying to achieve the holy grail – how can I control the amount of money I spend but still display the maximum amount of thought? The same goes for brands when it comes to personalization.
Rock stars focus their marketing on connecting with fans, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists (which is business lingo for fans) spend 13% more than the average customer, and they refer business equal to 45% of the money they spend.
Loyalty Programs: How Do Customers Feel About Them?
Competition among loyalty programs has never been fiercer. In 2010, more than 2.1 billion loyalty memberships existed in the U.S., according to Colloquy's 2011 "Forecast of U.S. Consumer Loyalty Program Points Valu
Like it or not, brands are heading to the right side of the dot. Next year, top-level domain extensions will evolve beyond .com, .net, .org., .edu and various country codes to include, well, just about anything that a brand, individual, organization, or federal body can think of, snag or pay for.