These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin.
Measuring content marketing effectiveness is still a challenge for many marketers.
To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer?
Both, according to the following infographic by Kapost and Salesforce.
Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).
As your business devotes more budget this year to content marketing (as 58 percent of B2B brands are doing in 2014), the question is, how can you get the most out of incorporating print into your content marketing plan?
"Content is King" and "this is the year of content" are thrown around on a regular basis, and have been for the past several years. Many of those references pertain to search engine rankings and algorithm updates, even though that's not what content creation should be focusing on....